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Description

As an employee of The PNC Financial Services Group, you become part of an organization committed to customers, employees, investors, and the communities in which we do business. PNC is an established, growing and successful financial services company, with businesses organized around retail and commercial banking, asset management, and funds processing. Our branches are concentrated in thirteen states and the District of Columbia; additional offices are located nationwide and internationally. We are growing in size and through recent acquisitions have become the fifth largest bank by deposits in the US.  We are also growing in reputation, as a leader in areas such as work/life family culture, 'green' building design, frontier technology, and strong corporate social responsibility. In 2009, PNC was proud to once again be named one of Fortune magazine's 'Most Admired Companies in America' and one of BusinessWeek magazine's 'BusinessWeek 50'.This is a senior marketing role within the Corporate & Institutional Banking (“C&IB”) Marketing team, reporting to the Chief Marketing Officer of C&IB.  The person in this role will be responsible for developing and leading the execution of integrated, multi-channel marketing plans that help drive acquisition, growth and retention goals for PNC Real Estate and its many audiences.   PNC Real EstateA part of PNC’s Corporate & Institutional Banking group, PNC Real Estate offers one of the industry's most comprehensive arrays of banking and financing solutions to commercial real estate owners, operators, developers and investors across the country.  From construction through permanent financing. From affordable housing tax credits to market rate multifamily loans. From cash management to capital markets. From commercial loan servicing to real estate asset management solutions. The Marketing Group Segment Manager will work closely with senior management across C&IB and will be based in Pittsburgh, PA. The essential functions of this role include:Key Responsibilities:  Possess a strong fundamental understanding of PNC Real Estate’s business strategies, goals, products and servicesPossess a strong fundamental understanding of the audiences’ purchase decision processes and PNC’s sales processesPossess a strong understanding of business profitability dynamicsDevelop and lead the execution of integrated, multi-channel marketing plansDevelop marketing programs specific to the customer segment needs and PNC’s objectivesDirect resources inside and outside of PNC Financial ServicesEnsure strong alignment with enterprise-wide brand and marketing objectivesProvide professional mentoring to junior marketing staffMaintain strong relationships with business segment leadershipProvide a leadership role in development of client data analytics and market research and incorporate insights into development of marketing plans and programsProvide insights to business segment leadership and contribute to development of business strategyPrioritize frequently changing demands for marketing programs and tacticsTranslate business objectives into marketing strategies and tacticsDevelop marketing budgets and obtain alignment with business segment leadershipProvide ongoing communication to business partners

Job Requirements

- Bachelor’s degree in Marketing or related field; MBA highly preferredPossess 15+ years of business/marketing experienceStrong familiarity with all primarily marketing channels, including Advertising, Direct Mail, Email, Internet, Intranet, Conferences, Events/SeminarsCapable of leading development of objectives for client data analytics, market research and strategy projectsAbility to lead diverse teams from multiple disciplinesAbility to influence senior business leaders with fact-based strategies and proposalsProven record of building strong partnerships with suppliers and internal partnersAbility to work on multiple projects, meet deadlines and work well under pressureAbility to consistently prioritize workflow with heavy emphasis based on business impactExcellent organizational skills and attention to detailAbility to work well with people and sufficiently understand the business and communication processesExceptional verbal and written communication skillsPNC is committed to offering you a comprehensive and competitive benefits package.  We design our full time and part time benefits programs based on PNC's benefits philosophy to provide quality levels of coverage at affordable costs over the long term for both employees and PNC. We strive to balance the cost of providing competitive benefits with the need to cover employees with a wide range of protection during and after employment. Options you may be able to consider include:Medical and Dental CoverageLife InsurancePart Time BenefitsEducation AssistancePaid TrainingPaid VacationCompetitive PayShift Differential401(k) and Pension PlanEmployee Stock Purchase PlanFlexible SchedulesGrowth OpportunityWork/Life Balance PNC is an Equal Employment Opportunity/Affirmative Action Employer -- M/F/D/V/SO